About Addison Marketing
At the heart of Addison Marketing is a passion for cool technology and helping B2B tech companies grow. We enjoy “rolling up our sleeves,” digging in and giving you hands-on help from senior-level professionals. We provide a full range of marketing programs that get you up and running, and sets you apart from all the noise.
Addison Marketing fits into your business growth cycle between idea and IPO -- when you need to build a buzz, but before you are ready for big, single-purpose marketing agencies (PR, advertising, SEO). These agencies are great when you have a big budget, but often require a $10K per month commitment and annual contracts. Addison is able to be more flexible, offering affordable prices on both monthly “retained” contracts and marketing projects.
Addison Marketing’s senior level professionals leverage their skills and experience – from coaching incubating startups to working with Fortune 100 companies – and work with you directly to develop and deliver your lean startup marketing programs.
Give us a call – let’s develop a marketing program that works for you.
The Addison Advantage
Addison Marketing’s founder, Frances Mann-Craik, is a Silicon Valley native with roots in the Valley and technology marketing and business development experience in both the US and Europe. She blends major corporate experience with passion, energy, and understanding of the life of an entrepreneur.
Frances Mann-Craik, Founder and CEO
Frances' expertise in technology marketing and business development, coupled with deep experience in working with startups and growing firms, provides Addison Marketing clients with an unique, flexible and vibrant resource. Having worked with more than 20 startups, in both the US and Europe, Frances has a deep understanding of the challenges a growing company faces. She has developed tools and templates to accelerate marketing processes, while keeping costs within a startup budget.
Frances' clients benefit from her broad Silicon Valley and European network. She is an advisor to the Wireless Communications Alliance, an Advisor to the Innovation Journalism program at Stanford University, and a former member of the Board of Trustees of Menlo College. Frances is also a featured columnist and sought-after speaker in both the US and Europe.
Frances has worked with companies all over the world as a marketing services provider and employee, including: Opal Kelly, Encoding.com, PROLIN, CDNetworks, Jova Solutions, GPXS, Schiphol Travel, EUROPA, Big Bang Ventures, Essential Solutions, Accelerance, Vibrant Media, Celerity Systems (now Aeroflex Test Solutions), GorillaPark, Tornado-Insider, UpStart, Oracle, Hyundai, Unisys, Convergent, and Hewlett-Packard. |
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 Alison MacDonald , Director of New Projects
Alison MacDonald is a savvy online marketing expert who excels at developing creative ideas for new services at Addison Marketing. Alison’s background includes years of marketing writing and sales lead-generation program creation. She is an expert in Search Engine Marketing and Search Engine Optimization. Alison is leading the Addison Marketing team in the development of a P2B – Professional-to-Business – business unit. |
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 Melissa Shanley, Web Designer
Melissa has more than 10 years of marketing and web experience with various international companies primarily based in Amsterdam. Melissa was web project coordinator at ReckittBenckiser, web manager at Gorillapark and now Web Designer at ReallyPurple.
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 Ashley Esselstrom , Researcher and Writer |
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 Betsy Taub
Betsy Taub is a 25-year veteran of the Silicon Valley high-tech industry, having worked on both the corporate and PR agency side. With management positions in PR and Marketing Communications, she’s worked for industry pioneers and giants, such as Fairchild Semiconductor, National Semiconductor and Fujitsu Microelectronics. She’s been an integral part of many worldwide product launches, primarily involving semiconductor chips and automated management software. These experiences have enabled Betsy to acquire a good grasp of both hardware and software and to build many solid, long-term relationships with key editors—who themselves have been in the industry for more than 30 years. On the PR agency side, she worked for UpStart Communications and Fleishman-Hillard. Betsy has helped increase market share for clients such as Autodesk, Cirrus Logic, Novadigm [now part of HP], Tandem Computers, Rubric, and FormFactor. |
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