Addison Marketing - Essential, Professional, Integrated Marketing for Your Tech Startup
addison marketing
addison marketing
   Stealth Marketing
   Marketing Strategy
   Marketing Communications
   Public Relations
   Content Creation
   Lead Generation
   Website Development
   Search Engine Optimization
   Social Media for B2B
   International Expansion
   Channel Marketing
   Marketing Team Development
addison marketing
addison marketing

   Contact Addison Marketing

   Addison Marketing USA
   11885 Skyline Boulevard
   Los Gatos, CA 95033

   Tel: +1 408-868-9577

addison marketing

About Addison Marketing

At the heart of Addison Marketing is a passion for cool technology and helping B2B tech companies grow.    We enjoy “rolling up our sleeves,” digging in and giving you hands-on help from senior-level professionals. We provide a full range of marketing programs that get you up and running, and sets you apart from all the noise.

Addison Marketing fits into your business growth cycle between idea and IPO -- when you need to build a buzz, but before you are ready for big, single-purpose marketing agencies (PR, advertising, SEO).  These agencies are great when you have a big budget, but often require a $10K per month commitment and annual contracts.  Addison is able to be more flexible, offering affordable prices on both monthly “retained” contracts and marketing projects.

Addison Marketing’s senior level professionals leverage their skills and experience – from coaching incubating startups to working with Fortune 100 companies – and work with you directly to develop and deliver your lean startup marketing programs.    

Give us a call – let’s develop a marketing program that works for you.

The Addison Advantage

Addison Marketing’s founder, Frances Mann-Craik, is a Silicon Valley native with roots in the Valley and technology marketing and business development experience in both the US and  Europe.  She blends major corporate experience with passion, energy, and understanding of the life of an entrepreneur. 


Frances Mann-Craik, Founder and CEO

Frances' expertise in technology marketing and business development, coupled with deep experience in working with startups and growing firms, provides Addison Marketing clients with an unique, flexible and vibrant resource.  Having worked with more than 20 startups, in both the US and Europe, Frances has a deep understanding of the challenges a growing company faces. She has developed tools and templates to accelerate marketing processes, while keeping costs within a startup budget.    

Frances' clients benefit from her broad Silicon Valley and European network.  She is an advisor to the Wireless Communications Alliance, an Advisor to the Innovation Journalism program at Stanford University, and a former member of the Board of Trustees of Menlo College. Frances is also a featured columnist and sought-after speaker in both the US and Europe.

Frances has worked with companies all over the world as a marketing services provider and employee, including: Opal Kelly,, PROLIN, CDNetworks, Jova Solutions, GPXS, Schiphol Travel, EUROPA, Big Bang Ventures, Essential Solutions, Accelerance, Vibrant Media, Celerity Systems (now Aeroflex Test Solutions), GorillaPark, Tornado-Insider, UpStart, Oracle, Hyundai, Unisys, Convergent, and Hewlett-Packard.

addisonmarketingAlison MacDonald , Director of New Projects

A Silicon Valley native and Internet search veteran, Ali focuses on bringing the best SEO strategies to  companies that are determined to grow and capture the largest audience possible.  Ali  possesses deep knowledge of what search engines are seeking and how to help businesses use that knowledge to create the best performing website possible, for both human users and automated search robots.  Helping companies gain a better understanding of their user base and website performance is how Ali has substantially increased traffic and conversions for many companies.  Keeping up on what's new in the land of Google and Bing is what drives her; helping companies harness the power of their passion, is what keeps her going every day.


addisonmarketingMelissa Shanley, Web Designer

Melissa has more than 10 years of marketing and web experience with various international companies primarily based in Amsterdam. Melissa was web project coordinator at ReckittBenckiser, web manager at Gorillapark and now Web Designer at ReallyPurple. 

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addisonmarketingBetsy Taub

Betsy Taub is a 25-year veteran of the Silicon Valley high-tech industry, having worked on both the corporate and PR agency side. With management positions in PR and Marketing Communications, she’s worked for industry pioneers and giants, such as Fairchild Semiconductor, National Semiconductor and Fujitsu Microelectronics. She’s been an integral part of many worldwide product launches, primarily involving semiconductor chips and automated management software. These experiences have enabled Betsy to acquire a good grasp of both hardware and software and to build many solid, long-term relationships with key editors—who themselves have been in the industry for more than 30 years. On the PR agency side, she worked for UpStart Communications and  Fleishman-Hillard. Betsy has helped increase market share for clients such as Autodesk, Cirrus Logic, Novadigm [now part of HP], Tandem Computers, Rubric, and FormFactor.

Ives Brant

Ives Brant is a persuasive marketing strategist, writer, and editor who is able to analyze and accurately position companies and products--relating features and benefits to both the marketing messages and customer hot buttons. Ives leverages his many years of experience in high-tech marketing to produce high quality technology content in white papers, case studies, contributed articles, press releases, website writing, and brochures. 

Addison Marketing clients benefit from Ives' work for: Oracle, IBM, itrezzo, Longview, Prophix, Varicent, Cogniti, Tagetik, Savi/Lockheed Martin, Sophos, Host Analytics, BPM Partners, PeopleSoft, Hyperion, Teknekron, Applix, Mythics, and Avistar.  In addition, Ives brings insight and  perspective from years as a magazine Editor in Chief at Tornado-Insider and Oracle, and granular feature knowledge from his research as product review editor for trade publications. 

Capture, distill, and articulate the right messages for a technology product / service

> Product marketing and analysis, and full product sales support
> Technology WHITE PAPERS, especially enterprise software
> Case studies, magazine articles, website rewrites
> B2B and B2C e-newsletters and e-campaigns

"No matter what your product and service - we will help you define and leverage the thought leadership it represents."

Jack AKA Captain Jack Sparrow, Creative Writer and Paper Monitor



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