Addison Marketing - Essential, Professional, Integrated Marketing for Your Tech Startup
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addison marketing
   SERVICES:
   Stealth Marketing
   Marketing Strategy
   Marketing Communications
   Public Relations
   Content Creation
   Lead Generation
   Website Development
   Search Engine Optimization
   Social Media for B2B
   International Expansion
   Channel Marketing
   Marketing Team Development
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addison marketing

   Contact Addison Marketing

   Addison Marketing USA
   11885 Skyline Boulevard
   Los Gatos, CA 95033
   USA

   Tel: +1 408-868-9577
    info@addisonmarketing.com

addison marketing

Addison Marketing Clients


Addison Marketing helps engineers translate their products' technology features into product and service benefits that appeal to the needs of target customers (and the people who influence those customers – editors, analysts, and subject area experts).



Addison Marketing leverages its deep experience in working with European and Asian companies to help you develop marketing and online programs for expanding into the US market. 


Addison Marketing works with a select group of high-growth companies to help them create and execute a complete range of go-to-market programs, or to fill in the gaps in their in-house marketing teams.

Addison Marketing's “sweet-spot” is working with growing technology companies which have great products and services, and need an experienced, professional marketing partner to take the company to the next level.   Addison has special expertise in helping European and Asian companies with expansion into the US; and US companies with US and European growth.

Client Showcase:

Balazer

“Frances is well recognized for the depth and quality of marketing services she brings to her high-tech clients. The visibility and time to market gains her clients enjoy are world class. But I'd like to recognize specifically a rare and important talent she has brought to bear during our product concept and planning discussions. Frances has a unique ability to help me extract the essence of an idea, to help me connect an idea into a bigger market picture, and by doing so transform a general idea into a real product. Her ability to connect well with an engineering point of view and combine it with market reality is key. This ability of Frances to augment a research and development perspective to generate market success is not a simple "checklist" item on a marketing services list, but can be immensely valuable to a young company going to market.” 

July 8, 2011

1st Stan BalazerSoftware Architect, Balazer Consulting
was with another company when working with Frances at Addison Marketing

Encoding
CliveDesktop

Encoding.com powers cloud-based video encoding for more than 1700 companies across the media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising sectors. 

In November 2009, Encoding.com selected Addison Marketing for all of its PR and events work – just in time to publicize its first round of funding. 

“The results of our Vid.ly press launch, organized by Addison Marketing, far exceeded our expectations.  We had 17 briefings with the top target publications and blogs, resulting in more than 20 original articles in outlets like TechCrunch, Mashable, GigaOm, ReadWriteWeb, and NetworkWorld.  The launch exceeded our goals for beta customers and has generated an amazing number of leads.” 

"We love free publicity.  PR has been a very effective lead gen tool for us and has established us a leading brand in the online video space."  

Jeff Malkin, President, Encoding.com

With Addison Marketing’s help, Encoding.com has achieved these milestones:

  • Selected as “Cool Vendor 2011” by Gartner, the leading technology analyst firm 
  • Grown to the industry leader in its category -- from one of several players in the video encoding space, to the world’s largest and fastest video encoding company
  • Achieved hundreds of original articles and impressions in key media outlets, including: TechCrunch, GigaOm, Mashable, VideoNuze, FierceOnline, VentureBeat, Wall Street Journal “All Things Digital,” BusinessInsider, Website Magazine, Internet Evolution, VentureBeat, and Reuters
  • 240% growth from 500 to 1700 customers in the past 12 months
  • Achieved 10 million encodes 
  • Presented at key industry conferences including: NAB, Digital Hollywood, MacWorld Expo, Streaming Media East and West, OTTCON
  • Selected as an Editors’ Picks for 2010 by Streaming Media  
 

Opal Kelly

Opal Kelly develops and sells FPGA USB 2.0 modules, with FrontPanel software and API, that help engineers connect electronic devices to computers. Addison Marketing began working with Opal Kelly in mid-2008 on a wide range of Marketing and PR programs and works with Opal Kelly on an on-going basis.
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“Addison Marketing has many excellent marketing skills.  Frances is very thorough, extremely punctual and approaches her schedule with the efficiency and agility of a German Panzer attack.”
Jake Janovetz, President, Opal Kelly   

A recent Opal Kelly PR push resulted in:

  • 25% increase in website visits compared to the previous month
    (based on Google Analytics)
  • #1 position on Page 1 of Google search results for “FPGA USB 2.0”
  • Cover story in Electronic Components News Magazine  
  • Feature story with the US Postal Service in Chip Design Magazine
  • New Product Coverage in Electronic Design, DSP-FPGA, Chip Design, FPGA Central, EDN Magazines, EE Times, R&D Magazine, and others

ECN

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prolin

PROLIN, the renowned pioneer in ITIL-based ITSM in the ‘80s and ‘90s, reunited in 2008 to revitalize IT Service Management with ITSM as a Service.  In November 2009, Frances Mann-Craik, CEO of Addison Marketing, began working with PROLIN on its first marketing activities, serving as PROLIN’s interim CMO. In that 18-month period, Addison Marketing:

  • Developed PROLIN’s Communications Platform, based on positioning and messaging work as well as on input from competitive research and customer interviews
  • Developed marketing communications, events, media relations, and analyst strategies
  • Developed Channel marketing initiatives
  • Led PROLIN “C” team in strategic marketing planning
  • Managed the marketing team in the US and Europe
  • Wrote all website content, wrote Blogs for PROLIN website – targeting prospects and channel partners
  • Developed investor, partner, channel and customer marketing materials

 

 

CDNetworks     Accelerating Your World

CDNetworks is a $US 60 million company headquartered in Seoul, South Korea.  Addison Marketing worked with the CDNetworks’ US expansion team to launch this unknown company into the US market in July 2007, and then Frances Mann-Craik continued as Interim VP of Communications until September 2009.  CDNetworks realized substantial results and marketing growth with the help of the Addison Marketing team and its Marketing Communications Programs
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“Frances and Addison Marketing were instrumental in helping CDNetworks successfully launch our products and services into the US and European market.  She was a core partner to all aspects of our company’s positioning and marketing efforts from the outset and helped us go from a few customers to over $20 million in revenues in the US & EU market in just 2 years.  As a market leader in Asia, CDNetworks needed a true veteran with high integrity and skills to translate our leadership into the US & EU market, and it is exactly what we got with Frances.”
Steve Chung, Chief Strategy Officer, CDNetworks Worldwide


 

jova

“We realized quickly it took a very different skill set to market engineering consulting services than it took to market actual, physical products. Addison Marketing taught us what we needed to know to make that transition.”
Martin Vasey,
Vice President ISL Business Unit,
Jova Solutions

Jova Solutions  is a process control engineering firm.  Addison Marketing has worked with both divisions of Jova since 2005.  The Image Sensor Lab (ISL) Division develops and sells CMOS Image Sensor Testers to semiconductor companies.   The FermWorks division develops and sells biotech process control software.  Frances Mann-Craik has served as Interim VP of Sales and Interim VP of Marketing for Jova Solutions and currently works with Jova as Addison Marketing.

“Addison Marketing was a godsend. They taught us how editors worked and how marketing worked.  Addison Marketing gets good results, on time, and meets budget estimates. No surprises here. They’re amazing!”
Martin Vasey, Vice President ISL Business Unit, Jova Solutions

 

GPXS

A New Dimension in BlackBerry Computing

Addison Marketing’s founder, Frances Mann-Craik has worked with European serial entrepreneur Jerome Mol, the founder of GPXS.net, for over 10 years in various roles at several of his startups.  Addison Marketing also created GPXS’ tagline “A New Dimension in BlackBerry Computing.”  

 

accelerance

Accelerance, Silicon Valley, CA (Outsourcing Consultancy): Marketing and affiliate program strategy, positioning, marketing plan, website content/design/development, PR strategy/writing/tactical execution, white paper writing/editing

essential

Essential Solutions, Silicon Valley, CA:  (High-tech executive recruiting firm): Positioning, website content/design/development, on-going market awareness programs

vibrant

Vibrant Media, London, UK and San Francisco, CA (Internet advertising service firm): Business development, PR agency search, company/product US launch, website content

avanu

AVANU, Silicon Valley, CA (Internet and networking product distributor): Strategic marketing, PR strategy/writing, case studies

Celerity Systems (L3), Silicon Valley, CA (RF Source and Measurement Solutions):  Intellectual property and marketing programs

barbados

Barbadosoft, Amsterdam, NL (XML Tools Company): Development of channels and launch strategies

experteyes
ExpertEyes, London, UK  (Professional services firm for high-tech companies moving from the US to Europe): Strategic marketing counsel and marketing writing


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