Addison Marketing - Affordable, Professional, Integrated Marketing for Your Tech Startup
 
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   Addison Marketing USA
   11885 Skyline Boulevard
   Los Gatos, CA 95033
   USA

   Tel: +1 408-868-9577
    info@addisonmarketing.com


Addison Marketing Clients


Addison Marketing helps engineers translate their products' technology features into product and service benefits that appeal to the needs of target customers (and the people who influence those customers – editors, analysts, and subject area experts).



Addison Marketing leverages its deep experience in working with European and Asian companies to help you develop marketing and online programs for expanding into the US market. 


Addison Marketing works with a select group of high-growth companies to help them create and execute a complete range of go-to-market programs, or to fill in the gaps in their in-house marketing teams.

Addison Marketing's “sweet-spot” is working with growing technology companies which have great products and services, and need an experienced, professional marketing partner to take the company to the next level.   Addison has special expertise in helping European and Asian companies with expansion into the US; and US companies with US and European growth.

Client Showcase:

Opal Kelly

Opal Kelly develops and sells FPGA USB 2.0 modules, with FrontPanel software and API, that help engineers connect electronic devices to computers. Addison Marketing began working with Opal Kelly in mid-2008 on a wide range of Marketing and PR programs and works with Opal Kelly on an on-going basis.
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“Addison Marketing has many excellent marketing skills.  Frances is very thorough, extremely punctual and approaches her schedule with the efficiency and agility of a German Panzer attack.”
Jake Janovetz, President, Opal Kelly   

A recent Opal Kelly PR push resulted in:

  • 25% increase in website visits compared to the previous month
    (based on Google Analytics)
  • #1 position on Page 1 of Google search results for “FPGA USB 2.0”
  • Cover story in Electronic Components News Magazine  
  • Feature story with the US Postal Service in Chip Design Magazine
  • New Product Coverage in Electronic Design, DSP-FPGA, Chip Design, FPGA Central, EDN Magazines, EE Times, R&D Magazine, and others

ECN

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CDNetworks     Accelerating Your World

CDNetworks is a $US 60 million company headquartered in Seoul, South Korea.  Addison Marketing worked with the CDNetworks’ US expansion team to launch this unknown company into the US market in July 2007, and then Frances Mann-Craik continued as Interim VP of Communications until September 2009.  CDNetworks realized substantial results and marketing growth with the help of the Addison Marketing team and its Marketing Communications Programs
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“Frances and Addison Marketing were instrumental in helping CDNetworks successfully launch our products and services into the US and European market.  She was a core partner to all aspects of our company’s positioning and marketing efforts from the outset and helped us go from a few customers to over $20 million in revenues in the US & EU market in just 2 years.  As a market leader in Asia, CDNetworks needed a true veteran with high integrity and skills to translate our leadership into the US & EU market, and it is exactly what we got with Frances.”
Steve Chung, Chief Strategy Officer, CDNetworks Worldwide


 

jova

“We realized quickly it took a very different skill set to market engineering consulting services than it took to market actual, physical products. Addison Marketing taught us what we needed to know to make that transition.”
Martin Vasey,
Vice President ISL Business Unit,
Jova Solutions

Jova Solutions  is a process control engineering firm.  Addison Marketing has worked with both divisions of Jova since 2005.  The Image Sensor Lab (ISL) Division develops and sells CMOS Image Sensor Testers to semiconductor companies.   The FermWorks division develops and sells biotech process control software.  Frances Mann-Craik has served as Interim VP of Sales and Interim VP of Marketing for Jova Solutions and currently works with Jova as Addison Marketing.

“Addison Marketing was a godsend. They taught us how editors worked and how marketing worked.  Addison Marketing gets good results, on time, and meets budget estimates. No surprises here. They’re amazing!”
Martin Vasey, Vice President ISL Business Unit, Jova Solutions

 

GPXS

A New Dimension in BlackBerry Computing

Addison Marketing’s founder, Frances Mann-Craik has worked with European serial entrepreneur Jerome Mol, the founder of GPXS.net, for over 10 years in various roles at several of his startups.  Addison Marketing also created GPXS’ tagline “A New Dimension in BlackBerry Computing.”  

 

accelerance

Accelerance, Silicon Valley, CA (Outsourcing Consultancy): Marketing and affiliate program strategy, positioning, marketing plan, website content/design/development, PR strategy/writing/tactical execution, white paper writing/editing

essential

Essential Solutions, Silicon Valley, CA:  (High-tech executive recruiting firm): Positioning, website content/design/development, on-going market awareness programs

vibrant

Vibrant Media, London, UK and San Francisco, CA (Internet advertising service firm): Business development, PR agency search, company/product US launch, website content

avanu

AVANU, Silicon Valley, CA (Internet and networking product distributor): Strategic marketing, PR strategy/writing, case studies

Celerity Systems (L3), Silicon Valley, CA (RF Source and Measurement Solutions):  Intellectual property and marketing programs

barbados

Barbadosoft, Amsterdam, NL (XML Tools Company): Development of channels and launch strategies

experteyes
ExpertEyes, London, UK  (Professional services firm for high-tech companies moving from the US to Europe): Strategic marketing counsel and marketing writing


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