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Addison Marketing’s best practices for marketing and channel development were pioneered at some of the Silicon Valley’s most successful global high-tech enterprises. These practices have been optimized and “field-tested” to quickly and efficiently deliver results for growing high-tech firms.
Current Board and Advisory positions:
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Wireless Communications Alliance, Silicon Valley, CA – Board of Directors and Officer |
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Innovation Journalism, Stanford University, CA & Sweden – Board of Advisors (Swedish Agency for Innovation Systems (VINNOVA) and Stanford Center for Innovations in Learning (SCIL) |
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Tornado Insider, Amsterdam, NL – Columnist - Tech marketing “Know How” columns and weekly “Silicon Valley Bytes” - more than 30 feature articles published in print and online media |
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Menlo College – Member of Board of Trustees |
Consulting Engagements (current and past)
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Jova Solutions (FKA WireWorks West), San Francisco, CA (Creator of process control and data management software for the biopharmaceutical industry): Marketing and sales channel strategy, positioning, customer surveys, competitive research, business plan development, PR strategy and writing, product launch, introduction to Angels, direct sales
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GPXS, Amsterdam, NL (European BlackBerry applications developer, support, and service provider): PR writing, website content writing and editing, brochure writing, presentation editing, sales and marketing writing (adding the “Silicon Valley flare” to materials)
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Accelerance, Silicon Valley, CA (Outsourcing Consultancy): Marketing and affiliate program strategy, positioning, marketing plan, website content/design/development, PR strategy/writing/tactical execution, white paper writing/editing
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Essential Solutions, Silicon Valley, CA: (High-tech executive recruiting firm): Positioning, website content/design/development, on-going market awareness programs
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Vibrant Media, London, UK and San Francisco, CA (Internet advertising service firm): Business development, PR agency search, company/product US launch, website content
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AVANU, Silicon Valley, CA (Internet and networking product distributor): Strategic marketing, PR strategy/writing, case studies
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Celerity Systems (L3), Silicon Valley, CA (Digital broadband test products developer): Intellectual property and marketing programs
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Barbadosoft, Amsterdam, NL (XML Tools Company): Development of channels and launch strategies
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ExpertEyes, London, UK (Professional services firm for high-tech companies moving from the US to Europe): Strategic marketing counsel and marketing writing |
Key Employment Experience (Frances Mann-Craik)
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GorillaPark, Amsterdam, NL (Pan-European high-tech business accelerator (incubator) with ultimately 16 startups in five countries; sister company to Tornado-Insider): Member of founding team, Senior Vice President of International Marketing, CMO, marketing advisor to startups |
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Tornado-Insider, Amsterdam, NL (Pan-European omni-media company - magazine, events, website - created to inform, educate and inspire high-growth, high-tech Europe; sister company to GorillaPark):Member of startup team, Senior Vice President of Marketing, feature writer of 23 “Know-How” articles |
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TriStrata Security, Silicon Valley, CA (Internet security startup founded by industry guru Dr. John Atalla): Head of marketing, finance and legal oversight |
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UpStart Communications, Silicon Valley, CA (High-tech PR agency): Group manager for major accounts |
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Oracle Corporation, Worldwide (Relational database software giant): Director of Marketing for the Worldwide Business Alliance Program - channel marketing and market development programs for/with 5000 business partners worldwide |
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Axil Computer a Division of Hyundai, Silicon Valley, CA (SPARC-based computers sold through channels): Director of Communications responsible for Channel Marketing and Corporate Communications. |
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Unisys CTOS Division, Silicon Valley, CA (acquired Convergent Technologies 12/88): Director of Marketing Programs for CTOS Division. Responsible for marketing communications (PR, collateral, advertising, training, strategic events, user conferences) and Channel Marketing programs (ISV program, OEM program, VAR program) |
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Convergent Technologies (acquired by Unisys 12/88), Silicon Valley, CA (Distributed Systems Division (CTOS), a one-half billion dollar per year client/server product sold via channels): Marketing communications manager (advertising, PR, events, collateral); Head of Marketing for CT Computer Supplies Division |
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Sierra On-Line, Oakhurst, CA (Creation, production and distribution of recreational software): Director of sales operations & international sales |
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Hewlett-Packard, Silicon Valley, CA (HP Computer Supplies Operation, HP’s first direct marketing division) Member of founding team, sales and marketing development, Sales Center Manager (40 employees) |
Professional Presentations and College Courses:
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“The Future of Innovation Journalism” - Panelist with Vint Cerf, Dan Gilmore, Tony Perkins, Stanford University, Palo Alto, CA
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“Marketing in the US for non-US Companies” for startup founders, organized by Enterprise Ireland, Dublin, Ireland
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“The Impact of the Internet on the Silicon Valley” for Ericsson Managers, organized by the University of California at Berkeley, San Jose, CA
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“Trends in High-tech Europe” for high-tech investors and managers, The Gorilla Game Conference, Utrecht, The Netherlands
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“The Power of E-Commerce” for MBA students and alumni at EAP University, Paris, France
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“Alternative Economic and Marketing Systems” Adjunct Professor, Menlo College
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“Marketing Communications” co-taught with Professor Marilyn Faulkenburg, PhD, Menlo College
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College Lectures on: Marketing, Communications, Channels, Management, Women in Business |
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