Channel Marketing

When a channel sales model is used, your marketing organization is chartered with attracting Channel Partners, keeping the Channel Partners informed, and creating co-marketing programs to create product “pull” for the benefit of the Channel Partners

Addison Marketing helps you create and grow channel relationships through programs designed to market “to” channels and “through” channels.

• Marketing “to” Channels: PR about your channel program, Website section for channel partner recruitment, robust marketing program to ensure the success of the channel
• Marketing “through” Channels:  Website promotion of channel partners, PR about the channel partner and its customers, co-links with channel partner’s website, cross promotion, advertising campaigns, eNewsletters, event participation, lead generation and pass-through programs, free evaluation products and demos, co-marketing funds, coop programs, incentive programs, user group meetings, technical advisory board, channel support programs