Marketing Writing

Great writing is the foundation of all your marketing materials.  Crisp writing that communications your story to your customers, prospects and influencers, in a language THEY understand, is essential. 

At Addison Marketing we write at several levels:

- “Translating” your product features into customer benefits    
- Highlighting product or company messages in press releases that match the interest of editors and readers
- Crisp, clear website content
- Editing your website content to native-American-English
- Working with your customers for user stories, quotes, case studies
- Digging deep into your technology to help you with white papers and contributed articles

“Frances has that unique and rare ability to write about complex subjects and make them comprehensible by non-engineering folks.  In one short meeting she was able to take a high level outline and develop it into a great white paper with very little need for further revision.” Nick Blozan, Senior Vice President of Marketing and Sales, OpSource

• Website content – from scratch, or edits to refresh your current Website with keyword-rich content
• Marketing and Sales Writing – email campaigns, newsletters, brochures to compel action by customers/prospects
• American-English editing
• “How to” Articles – Addison’s founder is author of a series of “How to” articles coaching European and Asian technology companies on doing business in the US
• Press Releases – dual purpose (1) an invitation for a conversation to key editors (2) keyword - rich viral online content..  A recent press release example for client Jova Solutions
• Press kits – a full range of materials to help editors write comprehensive stories
• Press presentations
• Contributed articles - many publications accept by-lined articles written by company executives.  Addison Marketing can help you write and place articles
• Customer case studies – let your customers tell your story.  Addison interviews the customer and writes the story. Opal Kelly uses case studies on its website to help prospective customers understand the range of uses for its products
• White papers provide expert information about an area of technology  Addison Marketing “ghost writes” and edits white papers for its clients
• email campaigns – integrated marketing and sales email campaigns for lead generation
• enewsletters – products, company and category updates for customers and prospects

“Addison Marketing is adept at taking your tech ideas & product features and turning them into customer benefits… then creating awareness on how this product can fulfill potential end customers’ needs.”