Public Relations

For decades, solid Public Relations programs have been the foundation of an effective marketing communications for technology companies. 

Now, with the launch of Google’s new algorithms, technology coverage in traditional and online media outlets, written by seasoned journalists, is catapulted to the top of search results. 

PR programs are back in the spotlight. With web analytics tools, the efforts of a PR campaign can be clearly measured.

Leverage the credibility of the media and the viral power of the Internet to rapidly GROW YOUR BUSINESS.

Addison Marketing really has the relationships, really makes the calls, sets up the interviews and gets the results. You can see the process working. Sarah Willis, VP of Marketing at CDNetworks

PR POWER

Addison Marketing recently conducted a marketing push for its client Opal Kelly.  The program included the product launch of Opal Kelly’s new XEM5010 FPGA USB module and an editorial calendar campaign. 

The results:

• Articles and posts about the new product including coverage in: EE Times Embedded and PLDL, Electronic Design, DSP-FPGA, Chip Design Magazine, FPGA Central, EDN Magazine, ECN Magazine, R&D Magazine and Xcell Magazine.
  
  
• A Magazine Cover story in ECN Mag
  
  
• Feature article in Chip Design Magazine, covering Opal Kelly’s use by the US Post Office, which was lauded by industry pundit Loring Wirbel as “The best FPGA Case Study of the Year.”  

The PR push resulted in a 25% increase in website visits month-to-month and #1 position on Google Search results for its main keyword phrase. 

Addison Marketing helps you leverage the Power of PR to expand your reach and improve your bottom line.

• Public Relations Plan – based on your Positioning & Message platform the PR Plan outlines your full set of initiatives. Free Marketing Tool: Positioning & Messages Basics
• Company Launch – launch your new US company into the US and European markets, or your European or Asian company, into the US
• Product launch – launch your new product  
• “Success” announcements – new customers, new funding, new players
• PR Writing – Addison Marketing excels at telling your story in a way that appeals to editors and encourages them to accept a briefing, then write a story of their own.  PR writing includes press releases, backgrounders, bios, press presentations, case studies and white papers
• Website press room – provide easily accessible information and make it easy for editors to write about you
• Media relations and media outreach – reach out to the editors covering your category.  Addison Marketing leverages its relationships with many technology editors.  If we don’t know them already, we know how to find and engage them
• Editorial calendar programs – publications issue editorial calendars outlining the special topics they will be covering in each issue.  This is a great way to get coverage in addition to your news releases
• Analyst programs – nurturing relationships with analysts can result in deep coverage in analyst reports – even if you’re not paying for their services
• Authority and Speaking programs – become the “authority” in your category by speaking or writing (perhaps with a “ghost”) on your topic – live events, online, BLOGs, Tweets, Webinars
• Media Training – Addison Marketing will prepare you for talking with the press to get the best results