Search Engine Optimization (SEO)

SEO is an essential component of being “FOUND” by search engines.  While you’ll likely be found – right at the top of the list – when someone types in your company’s name, what about when they type in your product category or type?

Addison Marketing can help you get the basics of SEO implemented on your website for an affordable price.  If you have a larger budget, we can help you with on-going SEO and PR campaigns that will continue to move you up the page.

SEO Basics

• Keyword Research – determine the top keywords and phrases searched on for your product – including those critical “long tails;” review your competitors’ keywords
• Keywords in Content and HTML – incorporate the keywords into a natural flow within your website content.  Provide direction for META keyword content for titles, descriptions, and URLs
• In-bound “links” campaign to create a baseline and on-going addition of in-bound website links from articles, directories, blogs, etc.
• Google Analytics – adding just a line of code to each web page gives you a wealth of free analytics about the activity on your website.  Measure the ROI of your marketing and sales campaigns with Google’s easy-to-use and free Analytics

Addison Marketing's client Opal Kelly moved to the top of the search list for “FPGA USB 2.0 modules” as the result of combined SEO, PR and website programs.