Encoding.com Wins “Innovation Award” at ad:tech Startup Spotlight Competition

Encoding.com’s president, Jeff Malkin, wowed the judges at ad:tech’s Startup Spotlight competition in San Francisco this week and took home the trophy recognizing Encoding.com as the most innovative, enterprising new company in video digital marketing. Way to GO Jeff!

In the presentation, Encoding.com showcased its work powering video campaigns for advertising agencies, including: Tribal DDB’s “Bud Light High-Five League” user-generated video (UGV) competition for Anheuser Busch; Firstborn’s “Try a New Look,” branded video mashup application for iPhones and iPads; and Creative Asylum’s Glee “Give a Note” campaign supporting music education programs for high schools around the country.

Addison Marketing is proud to have played a part in bringing Encoding.com in front of the judges, as part of the high-tech PR program. According to Jeff Malkin, president of Encoding.com “…ad:tech Innovation Awards have provided us with an excellent forum for reaching thousands of advertising industry executives. Now, with the judges’ stamp of approval, we hope to accelerate the growth of our roster of creative agencies we support.”

TGIF – Dr. Suess Quotes

[Via: 30 Dr. Seuss Quotes to Live By]

Encoding.com Named Finalist for ad:tech Innovation Awards for Video

It feels great when an Addison Marketing client is nominated for an Award. Encoding.com has been selected as a finalist for the ad:tech Innovation Awards, for the most innovative, enterprising new company in video digital marketing. Jeff Malkin, Encoding.com’s president will participate in the ad:tech Startup Spotlight Competition at Moscone Center in San Francisco, on April 3, and will showcase Encoding.com’s work on video campaigns with advertising agencies.

On top of this, Jeff was named to the Board of Advisors for the OTT-Connected TV group of the Digital Hollywood Alliance. High praise indeed!

Encoding.com has received several awards over the past 12 months:

• ad:tech Innovation Awards for Video 2012 – one of four finalists
• Streaming Media 100: The One Hundred Companies that Matter Most in Online Video 2011
• Cool Vendor 2011 – Gartner
• Streaming Media All Star 2011 (Jeff Malkin)
• C2M Connected World Awards 2011 – finalist
• Streaming Media Readers Choice Awards 2011 – Finalist

Encoding.com, the world’s largest video encoding service powering video for thousands of leading brands, has worked with Addison Marketing since 2009 to help build its market awareness through PR and events.

“The results of our Vid.ly press launch, organized by Addison Marketing, far exceeded our expectations. We had 17 briefings with top target publications and blogs, resulting in more than 20 original articles in outlets like TechCrunch, Mashable, GigaOm, RedWriteWeb, and NetworkWorld. The launch exceeded our goals for beta customers and has generated an amazing number of leads.” Jeff Malkin, president of Encoding.com

How about your company – are you winning awards? Do you need help with telling your story? Addison Marketing helps growing technology companies with a full range of marketing services. Share your stories through content creation, PR, case studies, data sheets, presentations, white papers, SEO, lead generation… we pride ourselves on being great marketing thinkers and writers AND fun to work with. visit us at: addisonmarketing.com.

How well is your website converting traffic into sales? Addison Marketing – Content for Lead Generation & SEO

How well is your website converting traffic into sales?

Do you want to:
– Increase Website Traffic
– Generate Leads
– Convert Leads to Sales
– Measure and Continuously Improve

Content marketing is a fundamental tactic for growing your B2B business. High-quality, keyword-rich content, that provides premium value to prospects and users, is an invaluable element in generating online B2B leads.

“Google depends on the high-quality content created by wonderful websites around the world. Google rewards those companies that are creating original, high-value content by ranking them more highly in searches, thereby providing more opportunities for them to expand.” Amit Singhal and Matt Cutts on the Official Google Blog.

Your “Content System” spans the length of the sales funnel – to feed and nurture leads at all stages of the sales process.

>> Top of funnel – Increase Website Traffic – Industry/category information – including educational information on the “category,” industry trend reports, “How To” blog posts
>> Middle of funnel – Generate Sales Leads – Content specific to your solution – customer case studies, product/service information
>> Deep into funnel – From Lead to Sale – sales calls, consultations, demos

Visit Addison Marketing website for the full article on Content Creation

Yahoo! Finance Limits number of hyperlinks within press releases

Email from PRNewswire today gives a heads up on new rules about ticker symbols, hyperlinks, and marketing links from Yahoo! Finance. SEO and PR savvy folks have been using the 1-to-100 rule of thumb for some time (to make sure press releases don’t look spammy to Google Analytics – which might knock down rankings.)

Here’s the official word from PRNewswire:

Yahoo! Finance recently sent a communication to its news providers which reaffirmed its newsfeed guidelines and also introduced new guidelines that will take effect on February 1. As a result, we are writing this letter to provide some more information about these guidelines, which should be considered when planning and writing your content. Please bear in mind, however, that Yahoo! Finance is only one of 5,800 Web sites that receive the PR Newswire newsfeed.

The Yahoo! Finance content guidelines focus on three areas:
• Stock market ticker symbols
• Hyperlinks in news releases
• Links to “marketing pages” for subscription services and the like

Ticker Symbols
Yahoo! has reminded its news providers that they do not allow ticker spamming, whereby ticker symbols are mentioned in a release for companies that are not the subject of the release. As an example, in a release announcing that Company X has entered into a marketing arrangement with Company Y, the ticker symbols for both companies would be allowed in the release. However, if the release went on to say that Company X has also had similar agreements with Companies A, B, C and D – and the ticker symbols for these companies were noted, this would be an example of ticker spamming according to Yahoo’s guidelines, and, therefore, this would not be permitted.



Hyperlinks
Yahoo! Finance will be limiting the number of links within a release to one hyperlink per every 100 words, with a maximum of six links within any one news release, regardless of length. Beyond this limit, Yahoo! will also allow inclusion of up to three Web site home page links at the bottom of the release. This includes “anchor text” links (linked words with a hyperlink embedded behind the actual word.) For anchor text links, a maximum of three consecutive words will be allowed to be linked.



Links to Marketing Pages
Yahoo! Finance will limit the links that go directly from a news release to a “marketing page” – those pages that encourage readers to sign up for subscriptions or to buy reports, white papers and the like, or that link to a “sub story” which requires the viewer to sign up in order to continue reading.

Please note that the aforementioned guidelines apply to all of Yahoo! Finance’s news and content providers, including all news release services.

It is important to remember that Yahoo! Finance is only one site out of thousands to which PR Newswire content is sent. Other sites may or may not have similar rules and, thus, may be less restrictive in their guidelines.



Winners of the “GLEE Give a Note Campaign, powered by Encoding.com, granted $1 million for their public school music programs

Nice news – a million dollars has been awarded to some very worthwhile public school music programs in the US through the ‘Glee’ Give a Note campaign. Kudos to Creative Asylum, the agency that organized Fox, Ryan Murphy (the creator of Glee), and the National Association for Music Education (NAfME) to fund and promote the campaign.

73 schools nationwide were named winners — receiving grants ranging from $10,000 to $50,000 to help save their struggling music programs. The grand prize winners of $50,000 each are: Phil Campbell High School, Phil Campbell, AL;
P.S. 48 Joseph R Drake, Bronx, NY; and
Clark Montessori, Cincinnati, OH. Check out the winning videos at Glee Give a Note.

Schools submitted videos in September, which were posted online and resulted in 1.7 million web votes, 262,000 Facebook “likes” with 33,000,000 Facebook impressions. Public voting and a panel from NAfME selected the prizewinners. Encoding.com powered the entire video workflow, managing video upload, transcoding, and optimization, via its proprietary Encoding Intelligence™, for the thousands of videos, in multiple formats, uploaded by the schools.

What a very happy holiday for the prizewinners. We hope the Fox/GLEE team will make this an annual event!

Encoding.com Powers Video for GLEE “Give a Note” Campaign by Creative Asylum, Fox, GLEE and NAfME

Encoding.com Powers Video for GLEE “Give a Note” Campaign by Creative Asylum, Fox, GLEE and NAfME

Over 1.7 million votes for $1,000,000 support to at-risk music programs in the US

San Francisco, CA – December 7, 2011 – Encoding.com, the world’s largest video encoding service, today announced it has teamed with Creative Asylum, an integrated creative agency, located in Hollywood, CA, to power the GLEE “Give a Note” campaign to recognize at-risk music programs in the US and provide $1 million in donations to support music education. Encoding.com powered the entire video workflow, managing video upload, transcoding, and optimization, via its proprietary Encoding Intelligence™, for the thousands of videos, in multiple formats, uploaded by the schools.

Creative Asylum’s Emmy® Award-winning team feels passionate about making an impact on music education in America. They developed the concept for the GLEE “Give a Note” campaign and organized three champions of music – Fox, Ryan Murphy (the creator of GLEE), and the National Association for Music Education (NAfME) to join together through the “Give a Note” campaign to fight for struggling programs all across the country. GLEE star Jane Lynch promoted the campaign in a public service announcement video, watch it here: http://vid.ly/1a9r1u. The campaign will support music education by awarding $1 million dollars in prize money to music programs in jeopardy throughout the United States. The voting is complete — 1.7 million web votes, 262,000 Facebook “likes” with an expected 33,000,000 Facebook impressions — and the prizes will be awarded on December 15, 2011.

In addition to developing the concept, organizing the foundation, and securing funding and support from Fox and Glee, Creative Asylum built the GLEE “Give a Note” web platform where kids submitted videos showing why their school deserves a piece of the prize. The two-minute videos were uploaded to the site in various video formats, including AVI, MOV, MPEG, and WMV. The Encoding.com cloud-based transcoding service powered the video conversion process from “submit” through display, both on the website, in HTML5 video and Flash, and in popular mobile formats. The seamless, behind-the-scenes, video transcoding helped drive the momentum of this popular contest.

“We have had tremendous response for the GLEE ‘Give a Note’ campaign from both donors and schools seeking support to continue or build their music programs,” said Corey Gibson, Director, Marketing of Creative Asylum. “By working with Encoding.com we were able to focus on all the details around the promotion of the campaign, knowing that the technical details of video uploads, transcoding, and downloads for the thousands of submissions would simply work. This has been an important contribution to the success of the campaign.”

“Encoding.com is very happy to support this important effort by Creative Asylum and its ‘Give a Note’ partners,” said Jeff Malkin, president of Encoding.com. “We share their passion about music in public education and are happy to support the program by ensuring the seamless video process.”

About Encoding.com
Encoding.com, the world’s largest video encoding service and provider of Vid.ly, the universal video platform, powers over 3,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising. Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. Gartner recognized Encoding.com as a “Cool Vendor 2011.” For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.

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Editorial Contact:

Frances Mann-Craik
Addison Marketing
frances@addisonmarketing.com
+1 408-868-9577

4 steps to Social Marketing – “Give them something to talk about”

People and search engines like fresh, new content. To effectively engage your audience and promote sharing through social media, you need to give them something to talk about!

Make the most of your marketing content:

1) Leverage your Search Engine Optimization (SEO) strategy for your Social Media Marketing (SMM) campaigns. Target the right keywords and search phrases for your business and use them in both on-page and off-page content (meta tags for page titles, page descriptions, URL, H1 text).

2) Blog on your website and on other relevant websites. Companies that blog get 55% more web traffic.

3) Include a “call to action” in every post – to help push prospects down the funnel from leads to sales (sign up for a white paper, add your name to our email list, etc.)

4) Make it easy to share your content – include widgets to tweet, Like (Facebook), Google +1, and share on LinkedIn.

Need help? Check out Addison Marketing’s Free Marketing Tools or contact us: info AT addisonmarketing.com Addison Marketing to help grow your tech startup!

Addison Marketing Sponsors Women’s Wrestling Olympic Aspirants – Sara and Katherine Fulp-Allen

Joining the fray in traditionally male fields is a common theme for women graduates of Menlo College School of Business. Dynamic duo sisters, Sara and Katherine Fulp-Allen, are pursuing the “extreme version” of making it in a man’s world, with aspirations of joining the U.S. Women’s Wrestling team, at the London Olympics, in 2012.

Currently residents at the U.S. Olympic Training Center, both women are training hard to achieve their dream of becoming Olympic Champions. They must also overcome the financial challenges, since the U.S. Government does not provide monetary support for our Olympic Athletes. As full-time athletes and students completing graduate work, training heavily to achieve their goals does not allow Sara and Katherine time for full-time jobs.

Top performers in the academic arena as well, in 2007, Sara graduated Magna Cum Laude from Menlo College with a B.S. in Business Management, with an emphasis in International Management. And high-achieving, younger sister, Katherine, graduated Magna Cum Laude from Menlo College in 2010, earning a B.S. in Business Management, with an emphasis in Finance.

Addison Marketing is delighted to sponsor these fellow Menlo College Alumni and invites other Menlo alums–especially fellow women–to do the same.

For more information on becoming a sponsor, visit Fulp Allen Wrestling. http://www.fulpallenwrestling.com/Sponsor_Us.php

Encoding.com Powers Video for RockCityClub.com – The World’s 1st Social Music Network

Addison Marketing client, Encoding.com provides the power behind the hot new RockCityClub.com.

Encoding.com Powers Video for RockCityClub.com – The World’s 1st Social Music Network

San Francisco, CA – October 26, 2011 – Encoding.com, the world’s largest video encoding service, announced it is teaming with Rockcityclub.com – The World’s Only Social Music Network created by Jack Wishna, Ofek Hayon, Brian Silver, John Kohl, and Stacy Haitsuka – past founder of NetZero, to provide encoding for the video submissions of millions of Rockcityclub.com’s artists around the world and for Rockcityclub.com live performances. Encoding.com’s cloud transcoding service provides infinite scalability for high-volume encoding, coupled with industry leading, guaranteed service level agreements that ensure timely video delivery. Working with Encoding.com provides Rockcityclub.com with leading-edge video transcoding software, while eliminating the need to make heavy investments in expensive encoding software/hardware solutions and the overhead required for managing high-volume video conversion needs.

Rockcityclub.com is the creator of The 1st Social Music Network, a system that integrates social media and fan interaction to develop undiscovered musical talent, and expose them and their music to a worldwide audience, utilizing both virtual and real-world experiences. Created by ROCKRENA INC., a global entertainment company, Rockcityclub.com operates online, and through brick and mortar facilities in key markets, and provides a range of services to help groups be discovered by the industry and fans around the world.

“Rockcityclub.com is changing the music industry in terms of how artists and bands are discovered and how their music is promoted and distributed,” said Jack Wishna, CEO, of ROCKRENA. “With Encoding.com managing video conversions, we are assured of high-quality video of Rockcityclub.com live performances and artist downloads to Rockcityclub.com being available quickly and reliably for our audiences around the world. Encoding.com streamlines the video conversion process at a fraction of the in-house expense.”

“We’re excited about working with the ROCKRENA team to help them achieve their vision of bringing the excitement of smaller music venue events into the home,” said Jeff Malkin, President of Encoding.com. “ROCKRENA has many artists and activities to manage, so outsourcing the technical complexities of video transcoding enables them to focus on the live production.”

About Encoding.com
Encoding.com, the world’s largest video encoding service and provider of Vid.ly, the universal video platform, powers over 3,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments.  Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors, and optimize video for any device. Gartner recognized Encoding.com as a “Cool Vendor 2011.”  For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.

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Editorial Contacts:

Encoding.com Contact:
Frances Mann-Craik
Addison Marketing
frances@addisonmarketing.com
+1 408-868-9577

ROCKRENA Inc. Contact:
Emily Klimas
Public Relations and Communications Manager
702-529-0158
eklimas@rockrena.com