4 steps to Social Marketing – “Give them something to talk about”
People and search engines like fresh, new content. To effectively engage your audience and promote sharing through social media, you need to give them something to talk about!
Make the most of your marketing content:
1) Leverage your Search Engine Optimization (SEO) strategy for your Social Media Marketing (SMM) campaigns. Target the right keywords and search phrases for your business and use them in both on-page and off-page content (meta tags for page titles, page descriptions, URL, H1 text).
2) Blog on your website and on other relevant websites. Companies that blog get 55% more web traffic.
3) Include a “call to action” in every post – to help push prospects down the funnel from leads to sales (sign up for a white paper, add your name to our email list, etc.)