Encoding.com Wins “Innovation Award” at ad:tech Startup Spotlight Competition

Written on April 6, 2012 – 10:58 AM | by admin |

  Encoding.com’s president, Jeff Malkin, wowed the judges at ad:tech’s Startup Spotlight competition in San Francisco this week and took home the trophy recognizing Encoding.com as the most innovative, enterprising new company in video digital marketing. Way to GO Jeff! In the presentation, Encoding.com showcased its work powering video campaigns for advertising agencies, including: Tribal [...]

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Encoding.com Named Finalist for ad:tech Innovation Awards for Video

Written on March 20, 2012 – 10:42 AM | by admin |

It feels great when an Addison Marketing client is nominated for an Award. Encoding.com has been selected as a finalist for the ad:tech Innovation Awards, for the most innovative, enterprising new company in video digital marketing. Jeff Malkin, Encoding.com’s president will participate in the ad:tech Startup Spotlight Competition at Moscone Center in San Francisco, on [...]

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How well is your website converting traffic into sales? Addison Marketing – Content for Lead Generation & SEO

Written on February 16, 2012 – 11:29 AM | by admin |

How well is your website converting traffic into sales? Do you want to: – Increase Website Traffic – Generate Leads – Convert Leads to Sales – Measure and Continuously Improve Content marketing is a fundamental tactic for growing your B2B business. High-quality, keyword-rich content, that provides premium value to prospects and users, is an invaluable [...]

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Yahoo! Finance Limits number of hyperlinks within press releases

Written on January 30, 2012 – 2:44 PM | by admin |

Email from PRNewswire today gives a heads up on new rules about ticker symbols, hyperlinks, and marketing links from Yahoo! Finance. SEO and PR savvy folks have been using the 1-to-100 rule of thumb for some time (to make sure press releases don’t look spammy to Google Analytics – which might knock down rankings.) Here’s [...]

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Winners of the “GLEE Give a Note Campaign, powered by Encoding.com, granted $1 million for their public school music programs

Written on December 22, 2011 – 1:51 PM | by admin |

Nice news – a million dollars has been awarded to some very worthwhile public school music programs in the US through the ‘Glee’ Give a Note campaign. Kudos to Creative Asylum, the agency that organized Fox, Ryan Murphy (the creator of Glee), and the National Association for Music Education (NAfME) to fund and promote the [...]

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Encoding.com Powers Video for GLEE “Give a Note” Campaign by Creative Asylum, Fox, GLEE and NAfME

Written on December 7, 2011 – 9:47 AM | by admin |

Encoding.com Powers Video for GLEE “Give a Note” Campaign by Creative Asylum, Fox, GLEE and NAfME Over 1.7 million votes for $1,000,000 support to at-risk music programs in the US San Francisco, CA – December 7, 2011 – Encoding.com, the world’s largest video encoding service, today announced it has teamed with Creative Asylum, an integrated [...]

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4 steps to Social Marketing – “Give them something to talk about”

Written on November 29, 2011 – 7:29 AM | by admin |

People and search engines like fresh, new content. To effectively engage your audience and promote sharing through social media, you need to give them something to talk about! Make the most of your marketing content: 1) Leverage your Search Engine Optimization (SEO) strategy for your Social Media Marketing (SMM) campaigns. Target the right keywords and [...]

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PR works!!! Addison Marketing Client Encoding.com named to Top 100 Companies in Online Video; Nominated for five Readers’ Choice Awards; Reaches 15 Million Encodes

Written on October 19, 2011 – 10:16 AM | by admin |

Addison Marketing Client, Jeff Malkin, President of Encoding.com, said last week: “We love free publicity. PR has been a very effective lead gen tool for us and has established us a leading brand in the online video space.” Here’s some proof of this success: A Buyers’ Guide to Encoding and Transcoding Products – October 2011 [...]

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Are your Press Releases Helping your Search Rankings? 5 SEO tips for Tech Marketing PR

Written on July 12, 2011 – 1:33 PM | by admin |

PR, in addition to its traditional benefits, is a great way to add inbound links, one of the top factors in search rankings, to your website and improve your overall tech marketing program. Make sure your press release is optimized for Search Engine Optimization (SEO) to help improve your search rankings: 1) Use your main [...]

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Tools for Making Marketing Videos – Vid.ly – free video encoding for display on EVERY device and browser

Written on February 24, 2011 – 1:31 PM | by admin |

“Can you just make my video work everywhere?” is a question constantly asked of the folks at Encoding.com. Now, the answer is “YES” with their new service Vid.ly. It’s really simple and it’s free! Just upload your video and Vid.ly pre-transcodes your source video into 14 formats and hosts it on the Amazon cloud. You [...]

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