In the ever evolving landscape of the Internet, SEO has been the cornerstone, holy grail, villain, superhero, or that weird guy in the corner crying. The job of the SEO is ever evolving and changing, encompassing more diverse skills on a daily basis. SEO is search engine optimization. From Wikipedia: “Search engine optimization is the [...]
Every year, around budget time, marketers are asked to prove, yet again, their value to the sales process. Marketing automation services – like Marketo, Elequa and Hubspot – are making measurement much easier. But still the question persists. This article in Forbes (February 25, 2013) “How Marketing Impacts Sales Performance,” by Scott Gillum of gyro, [...]
Silicon Valley, CA – January 28, 2013 – Addison Marketing, a Silicon Valley marketing agency with outbound and inbound marketing services for early-stage technology companies, is pleased to celebrate its 11-year anniversary with the addition of a new practice focused on social, sales and Search Engine Optimization (SEO). With unique specialties in international expansion from [...]
In its 2012 Marketing Benchmark report for B2B companies, published in October 2012, Hubspot provides some eye opening information on the impact on lead generation by adding fresh content: web pages, web landing pages, blogging, Twitter, Facebook, etc. It nicely separates out B2B from B2C. High level info pulled from the report: > Companies with [...]
Encoding.com’s president, Jeff Malkin, wowed the judges at ad:tech’s Startup Spotlight competition in San Francisco this week and took home the trophy recognizing Encoding.com as the most innovative, enterprising new company in video digital marketing. Way to GO Jeff! In the presentation, Encoding.com showcased its work powering video campaigns for advertising agencies, including: Tribal [...]
It feels great when an Addison Marketing client is nominated for an Award. Encoding.com has been selected as a finalist for the ad:tech Innovation Awards, for the most innovative, enterprising new company in video digital marketing. Jeff Malkin, Encoding.com’s president will participate in the ad:tech Startup Spotlight Competition at Moscone Center in San Francisco, on [...]
How well is your website converting traffic into sales? Do you want to: – Increase Website Traffic – Generate Leads – Convert Leads to Sales – Measure and Continuously Improve Content marketing is a fundamental tactic for growing your B2B business. High-quality, keyword-rich content, that provides premium value to prospects and users, is an invaluable [...]
Email from PRNewswire today gives a heads up on new rules about ticker symbols, hyperlinks, and marketing links from Yahoo! Finance. SEO and PR savvy folks have been using the 1-to-100 rule of thumb for some time (to make sure press releases don’t look spammy to Google Analytics – which might knock down rankings.) Here’s [...]
Nice news – a million dollars has been awarded to some very worthwhile public school music programs in the US through the ‘Glee’ Give a Note campaign. Kudos to Creative Asylum, the agency that organized Fox, Ryan Murphy (the creator of Glee), and the National Association for Music Education (NAfME) to fund and promote the [...]
Encoding.com Powers Video for GLEE “Give a Note” Campaign by Creative Asylum, Fox, GLEE and NAfME Over 1.7 million votes for $1,000,000 support to at-risk music programs in the US San Francisco, CA – December 7, 2011 – Encoding.com, the world’s largest video encoding service, today announced it has teamed with Creative Asylum, an integrated [...]
