Encoding.com Wins “Innovation Award” at ad:tech Startup Spotlight Competition
Encoding.com’s president, Jeff Malkin, wowed the judges at ad:tech’s Startup Spotlight competition in San Francisco this week and took home the trophy recognizing Encoding.com as the most innovative, enterprising new company in video digital marketing. Way to GO Jeff!
In the presentation, Encoding.com showcased its work powering video campaigns for advertising agencies, including: Tribal DDB’s “Bud Light High-Five League” user-generated video (UGV) competition for Anheuser Busch; Firstborn’s “Try a New Look,” branded video mashup application for iPhones and iPads; and Creative Asylum’s Glee “Give a Note” campaign supporting music education programs for high schools around the country.
Addison Marketing is proud to have played a part in bringing Encoding.com in front of the judges, as part of the high-tech PR program. According to Jeff Malkin, president of Encoding.com “…ad:tech Innovation Awards have provided us with an excellent forum for reaching thousands of advertising industry executives. Now, with the judges’ stamp of approval, we hope to accelerate the growth of our roster of creative agencies we support.”