PR works!!! Addison Marketing Client Encoding.com named to Top 100 Companies in Online Video; Nominated for five Readers’ Choice Awards; Reaches 15 Million Encodes

Addison Marketing Client, Jeff Malkin, President of Encoding.com, said last week: “We love free publicity. PR has been a very effective lead gen tool for us and has established us a leading brand in the online video space.”

Here’s some proof of this success:

A Buyers’ Guide to Encoding and Transcoding Products – October 2011
Whether you need a hardware, software, or hybrid solution for encoding and transcoding, this guide has you covered.

http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/A-Buyers-Guide-to-Encoding-and-Transcoding-Products-78128.aspx

Cloud & Hybrid Solutions

Encoding.com
www.encoding.com

Encoding.com is probably the best known cloud-based encoding service. Files can be easily uploaded from a simple browse tool or can be added via a desktop application that includes encoding presets and drag-and-drop upload. The company supports huge numbers of file types for ingest and delivery. The user can control nearly every aspect of the encoding process from bitrate to video dimensions and output to multiple formats from H.264 through MPEG-2. Mobile output is easily configured for iOS devices as well as some Android and BlackBerry devices. Adaptive bitrate encoding is supported for iPad/iPhone at as many bitrates as the customer chooses. After transcoding, the user can have the files delivered to any of the major CDNs, or the files can be delivered via FTP to wherever the user desires. It is interesting to note that the company is the only video encoding service integrated with Rackspace and Amazon Web Services. Encoding.com pricing is monthly or pay as you go, or it can be customized for large-volume transcoding needs.

No mention of this company would be complete without including the Vid.ly universal video platform. The idea behind the service is that customers just want their videos to play anywhere on every platform. It is a simple process of telling Encoding.com where your video is, and it will do the transcoding and deliver a unique Vid.ly URL. Vid.ly will transcode your video into 22 formats and will provide you with HTML5- compliant embed codes. With the reasonably priced Vid.ly Pro, the user has access to analytics, API access, and a choice of a growing number of CDNs.

AND:

Encoding.com Named to Top 100 Companies that Matter in Online Video

Nominated for five Readers’ Choice Awards; 15 Million Encodes

San Francisco, CA – October 19, 2011 – Encoding.com, the world’s largest video transcoding service and provider of Vid.ly, the universal video URL platform, was named as one of the one hundred companies that “matter the most in online video” by Streaming Media magazine. In addition, Encoding.com has been nominated in five categories for Streaming Media Readers’ Choice Awards, and the Company recently announced surpassing 15 million video encodes and is pacing at over 1 million video encodes per month.

The Streaming Media 100, issued for the first time this year, is a list of the 100 companies doing the most important and innovative work in online video today. “When we set out to select the inaugural Streaming Media 100, our goal was simple: create a list of the most important companies in online video,” said Eric Schumacher-Rasmussen of Streaming Media. Encoding.com, founded in 2008, is, along with one other company, the youngest company named to the list. The Top 100 list honors industry leaders, including: Adobe, Apple, Facebook, Microsoft, and YouTube; and emerging leaders, including Encoding.com.

Encoding.com and Vid.ly, its recently released universal video URL platform, have also been nominated for five 2011 Streaming Media Readers’ Choice Awards. These annual awards give Streaming Media Readers the chance to honor their favorite products and services.

Encoding.com nominations:

- Best Online Video Technology Company

- Cloud Encoding/Transcoding Service

- Encoding Software (Under $1000)

Vid.ly nominations:

- Best Streaming Innovation 2011

- Mobile Video Platform

Voting has started and will remain open until October 21. Winners will be revealed at this year’s Streaming Media West conference, in Los Angeles, on November 8.

“We are honored to be named to the top 100 list of online video companies by Streaming Media magazine and to be nominated in five categories for Readers’ Choice Awards,” said Jeff Malkin, President of Encoding.com. “It has been a banner year for Encoding.com. We are proud that thousands of customers rely on our Encoding.com and Vid.ly services as an integral part of their online and mobile video solutions.”

About Encoding.com

Encoding.com, the world’s largest video encoding service and provider of Vid.ly, the universal video platform, powers over 3,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising. Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors, and optimize video for any device. Gartner recognized Encoding.com as a “Cool Vendor 2011.” For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.

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Chip Design Mag’s Jim Kobylecky’s tribute to Steve Jobs – worth a read

Chip Design Magazine’s Jim Koblecky has penned a fine blog post as a tribute to Steve Jobs –

End of an Age of Discovery–Steve Jobs dies at 56.

Five hundred years from now when someone, or some thing, sums up our civilization, the teacher may simply gloss over ordinary heroes, and step directly from Columbus to his logical successor, Steve Jobs. They are both personalities that made our future inevitable—we just don’t yet know what Steve’s future will become. Columbus was a megalomaniac, mystic and genius. Steve Jobs was, well, Steve Jobs. Columbus was known for sailing by “dead reckoning,” by reading sea, sky, and birds rather than relying on stars, compasses and maps. He tried for big things and sometimes succeeded. Opening up the New World was just one of his more successful failures.

Here’s the link to the rest of the blog: http://www.chipdesignmag.com/kobylecky/2011/10/06/end-of-an-age-of-discovery/

PR… has established us as a leading brand…

I’m pleased to share some results, from this past week, of marketing efforts made on behalf of Encoding.com, an Addison Marketing client.

Encoding.com has been selected as one of the “Top 100 Companies that matter most in online video.” Founded in 2008, they are one of the two youngest companies on the list and join industry giants like Apple, Adobe, Amazon, Microsoft, and YouTube. In addition, Encoding.com has been nominated in five categories for the Streaming Media Magazine Readers’ Choice awards. And they were named a “Cool Vendor 2011″ by Gartner earlier this year.

Addison Marketing works directly with Jeff Malkin, president of Encodng.com. Their primary marketing effort to date has been PR. Jeff copied us on an email to his team and gave us permission to share his note:

“We love free publicity. PR has been a very effective lead gen tool for us and has established us a leading brand in the online video space.” Jeff Malkin, President, Encoding.com

Please Vote: Encoding.com and Vid.ly – Nominated in 5 categories for Streaming Media Readers’ Choice Awards

Encoding.com, the company that enables videos to work on all devices and browsers, has been nominated for Streaming Media Readers’ Choice awards in five categories!

Encoding.com, the cloud-based transcoding service, has been nominated in three awards:

- Best Online Video Technology Company
- Cloud Encoding/Transcoding Service
- Encoding Software (Under $1000)

Vid.ly, the turnkey universal video URL platform for mobile and HTML5 video, has been nominated in two categories:

- Best Streaming Innovation 2011
- Mobile Video Platform

Use this link to vote: http://www.streamingmedia.com/ReadersChoice/2011/Vote.aspx

Voting is open until October 21, 2011. Please vote for this awesome Addison Marketing client!

Addison Maketing Celebrates 10 year Anniversary

Addison Marketing, born in the depths of the dot com crash, is celebrating it 10 year anniversary. We are greatful to all of our wonderful clients and colleagues for their contribution to our success. Come celebrate with us on October 29, 2011 at our 10 year anniversary celebration party! email for details.

Are your Press Releases Helping your Search Rankings? 5 SEO tips for Tech Marketing PR

PR, in addition to its traditional benefits, is a great way to add inbound links, one of the top factors in search rankings, to your website and improve your overall tech marketing program.

Make sure your press release is optimized for Search Engine Optimization (SEO) to help improve your search rankings:

1) Use your main keyword phrase in your release
2) Include hyperlinks in the body of your release – linking back to the subject page on your website (1 hyperlink for every 250 words is about right)
3) Use a good online wire service – BusinessWire, PR Newswire – that has relationships in place with key media outlets. Make sure your releases aren’t just “sent” but also picked up and linking back to your website
4) Include an image or logo and include your keywords in the file name
5) Post your press release on your website. Use this link (you can use bit.ly to make it shorter) for broadcasting your news to your Social Media outlets – send a tweet, post on Facebook, post on LinkedIn… with a link back to your website.

If you need some help with your PR, please contact Addison Marketing www.addisonmarketing.com at frances AT addisonmarketing.com

Encoding.com President, Jeff Malkin, Named to 2011 Streaming Media All-Stars Team (Encoding.com is an Addison Marketing Client)

We’re delighted to announce that Jeff Malkin, President of Encoding.com, has been selected as a member of Streaming Media Magazine’s 2011 Streaming Media All-Stars Team.

This annual award honors the most important people in the online video industry. 15 All-Stars were selected for this fourth annual “Who’s Who of Online Video” recognizing the people who have done the most over the years to advance both new technologies and sustainable business models, as well as those who time and time again have given back by educating newcomers inside the industry, and evangelizing about online video to those outside it.

Congratulations to Jeff, Gregg Heil, Encoding.com’s founder and product visionary, and the entire team!

Tools for Making Marketing Videos – Vid.ly – free video encoding for display on EVERY device and browser

“Can you just make my video work everywhere?” is a question constantly asked of the folks at Encoding.com. Now, the answer is “YES” with their new service Vid.ly. It’s really simple and it’s free!

Just upload your video and Vid.ly pre-transcodes your source video into 14 formats and hosts it on the Amazon cloud. You receive a simple “universal video URL” to provide to users or embed in your materials. When users access your video, Vid.ly detects the type of device and serves up the correct video format – for everything – all the browsers, tablets, Android, iOS, iPads, smartphones and superphones. And, when a new format for a new devise hits the market, your Vid.ly video will be automatically transcoded to work on that too!

You can share the URL via SMS, Facebook, Twitter or other social media sites and embed the Vid.ly-provided HTML5 code into your website.

Want to know more do a Google News search on Vid.ly – you’ll find oodles of articles from editors and bloggers who took Vid.ly for a test spin – and LOVED IT!

Full disclosure – Addison Marketing is very proud to serve Encoding.com as their PR agency. (But don’t ask me about the goat…)
Check out this cool Vid.ly video:

Vid.ly Universal Video URL

Tools for Marketing Videos – Pixability for Video Creation and Polish

Time to jump into video? Well, you’re not alone. According to ReelSeo, with the uptake of tablets and smartphones mobile video will account for some 4.65 exabytes of traffic per month in 2015. Video was a whopping 49.8% of mobile data at the end of 2010 and Cisco believes it will grow to 52.8% this year.

How can a small company get into video without spending a fortune?
Take a look at Pixability – http://www.pixability.com/

- They send you a Flip Camera
- Give you tips on how to do your shoot (check out their free webinars)
- Turn your footage into a nice video presentation.

It’s not free – but it’s cheap, $795 for the first video, a fraction of what you’d pay a full-service firm. Rather than a button-up video, you’ll get a more organic one, but with a bit of polish.

Now that you’ve got a video, how do you make it so that everyone can watch it? Check out my next blog on Vid.ly. If you can’t wait, check it out here:
Vid.ly Universal Video URL

ITDatabase – Contextual Search for High-tech Editors/Bloggers plus their Contact Info

I’ve discovered a great resource and want to share it with you – consider it a “rock on” better, cheaper and faster in 2011 gift from me.

(Full disclosure – I’m not getting paid by ITDatabase to post this – just good karma)

I’ve switched to ITDatabase from Vocus, here’s why:

– Fresh contact data – search for media contacts is based on the content of articles they’ve written today, this week, this month – not on the profile they submitted a year ago
– Includes all the tech publications and all the tech BLOGs
– Media contact accuracy is the top priority
– Focus on just the IT industry
– Subscription includes: media database, editorial calendars, media events/speaking opps, and awards
–Updates are made the same day – they are grateful to know there is new info and act on it right away
–Very easy export to Excel. I love this.

Doesn’t have (right now):

–Briefing notes
–Press release distribution function, but I’ve stopped using that in Vocus anyway, after two years of NEVER having a reply to a mailing through them. I send emails directly from my Mac.}

I considered the trade offs and what I care about is accurate contact data, accurate keyword search, good Blog info, timely updates and great service – easy decision, I’ve moved to ITDatabase. (Oh, and it’s truly SO easy, I didn’t need hours of training on how to use it.)

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Here’s the pitch from ITDatabase themselves:

The IT industry has anywhere between 5,000 and 50,000 new articles and blog posts written on a given day. ITDatabase (www.itdatabase.com) is the only research tool that carefully indexes that content in a way that’s specifically useful to everyday tech PR research / pitching use cases. It’s as easy to use as Google News, but it’s 100% specific to tech, and the data is displayed in a way that’s much more compatible with the answers you’re looking for prior to your pitching.

If you’ve been using Cision or Vocus for any period of time and run tech industry keyword / competitor name searches in ITDatabase, you will see that our data is infinitely fresher, more comprehensive and more reliable than those research tools that focus merely on stale author bios. Key advantages in ITDatabase:

* immediate discovery of ALL the tech authors / bloggers that write about a given tech topic (even very granular, specific topics … i.e., “NoSQL” or “identity management” OR “gigabit ethernet”, etc.)
* ability to search within a specific publication or blog to immediately discover who, exactly writes about whatever topics are related to your client / company
* tech author / blogger contact info, including contact data for LinkedIn, Twitter, Facebook
* the most efficient possible tool for building target lists and researching tech authors / bloggers before outreach efforts

(unlike Cision and Vocus, we also give you unfettered trial access to take our tool for a test drive and draw your own conclusions, so you can contact us if you’d like a few days to kick the tires and decide if this is a tool that belongs in your PR arsenal)

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ITDabase costs $3000. Not sure if that’s one seat or many – but they’ll tell you.

Contact is Travis@ITDatabase.com — he’s up in San Francisco and a great guy.

All the best,

Frances