In its 2012 Marketing Benchmark report for B2B companies, published in October 2012, Hubspot provides some eye opening information on the impact on lead generation by adding fresh content: web pages, web landing pages, blogging, Twitter, Facebook, etc. It nicely separates out B2B from B2C. High level info pulled from the report: > Companies with [...]
How well is your website converting traffic into sales? Do you want to: – Increase Website Traffic – Generate Leads – Convert Leads to Sales – Measure and Continuously Improve Content marketing is a fundamental tactic for growing your B2B business. High-quality, keyword-rich content, that provides premium value to prospects and users, is an invaluable [...]
Addison Marketing Client, Jeff Malkin, President of Encoding.com, said last week: “We love free publicity. PR has been a very effective lead gen tool for us and has established us a leading brand in the online video space.” Here’s some proof of this success: A Buyers’ Guide to Encoding and Transcoding Products – October 2011 [...]
I’m pleased to share some results, from this past week, of marketing efforts made on behalf of Encoding.com, an Addison Marketing client. Encoding.com has been selected as one of the “Top 100 Companies that matter most in online video.” Founded in 2008, they are one of the two youngest companies on the list and join [...]
