In the ever evolving landscape of the Internet, SEO has been the cornerstone, holy grail, villain, superhero, or that weird guy in the corner crying. The job of the SEO is ever evolving and changing, encompassing more diverse skills on a daily basis. SEO is search engine optimization. From Wikipedia: “Search engine optimization is the [...]
Your company website is a window into the values and culture of your company. It is often the first impression the wider world has of your business. The “wider world” does not just consist of your customers, it’s also your prospects, potential employees, investors, competitors and partners. The online universe is no longer a “field [...]
Silicon Valley, CA – January 28, 2013 – Addison Marketing, a Silicon Valley marketing agency with outbound and inbound marketing services for early-stage technology companies, is pleased to celebrate its 11-year anniversary with the addition of a new practice focused on social, sales and Search Engine Optimization (SEO). With unique specialties in international expansion from [...]
In its 2012 Marketing Benchmark report for B2B companies, published in October 2012, Hubspot provides some eye opening information on the impact on lead generation by adding fresh content: web pages, web landing pages, blogging, Twitter, Facebook, etc. It nicely separates out B2B from B2C. High level info pulled from the report: > Companies with [...]
How well is your website converting traffic into sales? Do you want to: – Increase Website Traffic – Generate Leads – Convert Leads to Sales – Measure and Continuously Improve Content marketing is a fundamental tactic for growing your B2B business. High-quality, keyword-rich content, that provides premium value to prospects and users, is an invaluable [...]
Email from PRNewswire today gives a heads up on new rules about ticker symbols, hyperlinks, and marketing links from Yahoo! Finance. SEO and PR savvy folks have been using the 1-to-100 rule of thumb for some time (to make sure press releases don’t look spammy to Google Analytics – which might knock down rankings.) Here’s [...]
People and search engines like fresh, new content. To effectively engage your audience and promote sharing through social media, you need to give them something to talk about! Make the most of your marketing content: 1) Leverage your Search Engine Optimization (SEO) strategy for your Social Media Marketing (SMM) campaigns. Target the right keywords and [...]
PR, in addition to its traditional benefits, is a great way to add inbound links, one of the top factors in search rankings, to your website and improve your overall tech marketing program. Make sure your press release is optimized for Search Engine Optimization (SEO) to help improve your search rankings: 1) Use your main [...]
Free tool – check the effectiveness of your website, or your competitors’ websites at HubSpots’ WebsiteGrader
