More content = More leads – let’s get blogging!

Written on November 29, 2012 – 2:31 PM | by admin |

In its 2012 Marketing Benchmark report for B2B companies, published in October 2012, Hubspot provides some eye opening information on the impact on lead generation by adding fresh content: web pages, web landing pages, blogging, Twitter, Facebook, etc. It nicely separates out B2B from B2C. High level info pulled from the report: > Companies with [...]

comment No Comments | Category: B2B Marketing |

Are your Press Releases Helping your Search Rankings? 5 SEO tips for Tech Marketing PR

Written on July 12, 2011 – 1:33 PM | by admin |

PR, in addition to its traditional benefits, is a great way to add inbound links, one of the top factors in search rankings, to your website and improve your overall tech marketing program. Make sure your press release is optimized for Search Engine Optimization (SEO) to help improve your search rankings: 1) Use your main [...]

comment No Comments | Category: B2B Marketing, Uncategorized |
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