Yahoo! Finance Limits number of hyperlinks within press releases
Email from PRNewswire today gives a heads up on new rules about ticker symbols, hyperlinks, and marketing links from Yahoo! Finance. SEO and PR savvy folks have been using the 1-to-100 rule of thumb for some time (to make sure press releases don’t look spammy to Google Analytics – which might knock down rankings.)
Here’s the official word from PRNewswire:
Yahoo! Finance recently sent a communication to its news providers which reaffirmed its newsfeed guidelines and also introduced new guidelines that will take effect on February 1. As a result, we are writing this letter to provide some more information about these guidelines, which should be considered when planning and writing your content. Please bear in mind, however, that Yahoo! Finance is only one of 5,800 Web sites that receive the PR Newswire newsfeed.
The Yahoo! Finance content guidelines focus on three areas:
• Stock market ticker symbols
• Hyperlinks in news releases
• Links to “marketing pages” for subscription services and the like
Ticker Symbols Yahoo! has reminded its news providers that they do not allow ticker spamming, whereby ticker symbols are mentioned in a release for companies that are not the subject of the release. As an example, in a release announcing that Company X has entered into a marketing arrangement with Company Y, the ticker symbols for both companies would be allowed in the release. However, if the release went on to say that Company X has also had similar agreements with Companies A, B, C and D – and the ticker symbols for these companies were noted, this would be an example of ticker spamming according to Yahoo’s guidelines, and, therefore, this would not be permitted.
Hyperlinks Yahoo! Finance will be limiting the number of links within a release to one hyperlink per every 100 words, with a maximum of six links within any one news release, regardless of length. Beyond this limit, Yahoo! will also allow inclusion of up to three Web site home page links at the bottom of the release. This includes “anchor text” links (linked words with a hyperlink embedded behind the actual word.) For anchor text links, a maximum of three consecutive words will be allowed to be linked.
Links to Marketing Pages Yahoo! Finance will limit the links that go directly from a news release to a “marketing page” – those pages that encourage readers to sign up for subscriptions or to buy reports, white papers and the like, or that link to a “sub story” which requires the viewer to sign up in order to continue reading. Please note that the aforementioned guidelines apply to all of Yahoo! Finance’s news and content providers, including all news release services. It is important to remember that Yahoo! Finance is only one site out of thousands to which PR Newswire content is sent. Other sites may or may not have similar rules and, thus, may be less restrictive in their guidelines.