SEO is a journey, not a destination Measuring the Success of an SEO Program As a businessperson with a keen interest in driving the success of your organization in the complex digital landscape, understanding how to measure the success of your SEO program is pivotal in achieving your organization’s goals. A frequently asked question is “how do you measure the success of an SEO program?” It’s not always about “ranking #1,” but that is a good indicator if it is a keyword that i