"There is no company I would rather work with than Addison Marketing. Not only do they provide you with absolute results, they show you how to reproduce those results for yourself. They are not so much a team of experts as a team of teachers."
Amy Peltekian
Information on Demand Architect at IBM
At the heart of Addison
Marketing is a love for new
technology and the startup
phase of marketing.
Addison Marketing - Essential, Professional, Integrated Marketing for Your Tech Startup.
At Addison Marketing, we are passionate about cool technology and helping business-to-business tech companies grow.
We are seasoned pros who "roll up our sleeves" and dig in, giving you hands-on help to launch and promote your products and services.
Free Marketing Tools
Addison Marketing'sfree marketing tools for tech B2B provide articles and outlines of fundamental marketing programs for tech businesses. Please feel free to use and share these tools. Want to know more? Just give us a call!
Stealth Marketing
Marketing begins the first time you tell your friend "I've got a great idea…" With thoughtful use of stealth marketing communications – messages, elevator pitch, NDA presentations, social networking – you can "build the buzz" and lay the foundation for your company's success.
Marketing Strategy
Addison begins with an assessment of your positioning and messages in the context of today's market conditions – category, customers, and competitors. (These may have changed dramatically since you began product development!) Your marketing strategy and go-to-market plan will align marketing communications with your sales and corporate strategy.
Marketing Communications Program
Select the key marketing communications initiatives that will deliver your best ROI. Addison Marketing's startup marketing communications programs are tailored to meet your specific budget and bandwidth.
Public Relations
Leverage the "Power of PR" with a targeted PR program, that benefits from the multiplier effect of the viral Internet. Addison studies your technology, market sector, customers, and competitors to develop targeted PR materials that deliver your key messages and attract market attention. Addison Marketing's already-established relationships with editors, bloggers, and analysts give you a head start in rapidly expanding your marketplace exposure.
Content Creation
Tell your story with messages tailored to resonate with your prospects and industry influencers. Addison Marketing is adept at translating technology features into customer benefits. With crisp, clear, professional marketing writing in a range of marketing materials – website content, white papers, presentations, customer case studies – we help create a "buzz" around your key messages.
Website Development
Evolve from "free templates" to a professional custom website targeted for TODAY'S customers, competitors and market conditions. Update your existing website with fresh content and the latest SEO (Search Engine Optimization) techniques. Or, we can build an affordable custom website for you, from scratch, with the latest design style, keyword-rich content, META tags, and linking.
Search Engine Optimization (SEO)
Search Engine Optimization is one of the most important elements in today's online marketing. Effective use of organic SEO in all of your online material – website content, website META tags, press releases – helps you move up in search results. Addison Marketing stays on top of the latest SEO techniques – from SEO Basics to Google's latest algorithms, to leveraging social media campaigns to help you achieve optimal results.
Social Media for B2B
While Social Media Campaigns – Blogs, Twitter, LinkedIn, Facebook, Ning – are all the rage for person-to-person socializing and B2C campaigns, the ROI for B2B needs to be evaluated based on your company's target market and the required investment of your valuable time. Addison Marketing invests in tracking the latest approaches and thought leaders in social media for B2B. We can help you investigate social media programs, evaluate the ROI, and get you started.
International Expansion
Expand your business territory from Europe or Asia to the US, or the US to Europe. Addison Marketing has deep experience in working with European startups, including functioning as VP of Marketing for startup companies. We have a great track record ininternational expansion helping European and Asian companies expand to the US. We have a great track record in helping European and Asian companies to expand to the US market. If you need a coach to help you understand the ins-and-outs of US technology marketing, give us a call.
Channel Marketing
Addison Marketing has taken the "best practices" in channel marketing from the Fortune 500 technology companies and scaled them for startup programs. We help you create and grow channel relationships through programs designed to market "to" channels and "through" channels.
Marketing Team Development
At the heart of Addison Marketing is a love for new technology and the startup phase of marketing.
We come in, "roll up our sleeves" and fill the gaps in your in-house marketing programs. Our CEO, Frances Mann-Craik, has served as interim Vice President of Marketing, Sales, and Communications at several companies, ensuring a professional marketing presence during the critical startup phase. As you grow, we can help you with marketing team development and help youbuild your in-house marketing department and help you find specific single-purpose marketing services agencies (PR agencies, Ad agencies) that will help you with your next growth phase.
